BY LARRY McSHANE DAILY NEWS STAFF WRITER
Staten Island shoplifters, beware: 'Tis definitely better to give than deceive this holiday season.
Shoppers caught filling their stockings (or anything else) with stolen merchandise could find their faces flashing every six minutes on electronic billboards in the Staten Island Mall. The first-of-its-kind program - initially to feature five convicted Staten Island shoplifters - will run through Christmas.
"We can put more people up, take more people down," he said. "If you shoplift in this mall, your picture may end up here, too."
The DA worked with Adspace Digital Mall Network to create the ad, which will run between sales pitches for stores around the two-story mall.
Statistics indicated shoplifting was on the rise even before the current economic crisis. A survey of 24 top retailers showed 626,000 shoplifting arrests last year, up more than 9% from the previous year. The two dozen retailers reported nearly $7 billion in losses.
"This is not a victimless crime," Donovan said. "Merchants are losing money every day. This is going to capture people's eyes and attention."