You come out of a trance. You find yourself at the grocery store. You are in the checkout line, watching a cashier sling cans and boxes across the scanner.
Disoriented, you fumble for words.
“I only came in here,” you say haltingly, “for a gallon of milk.” You slide your card and roll the basket out to your car, $200 lighter and wondering how this happened. And you probably forgot the milk.
Congratulations. You have — once again, like all of us — become proof that the retail grocery industry has mastered the art of subliminal marketing and uses it to make you buy stuff you probably don't want and don't need.