Normally I'd say big deal, but these days?
A little tone-deaf no?
Agent Provocateur saw sales jump by more than 12pc, helped by US First Lady Michelle Obama spending $50,000 (£31,794) in one shopping spree.
Their purchases contributed to a market-spanking 12.5pc lift in sales.
Gary Hogarth, Agent Provocateur's chief executive, refused to be drawn on the store's closely kept "secret client list". But he admitted the brand had attracted a high number of "unexpected famous names" – especially in the US, where sales have overtaken the UK.
The rest of the story: