Thursday, May 15, 2008

Geeze! No more coffee for you...ever!


Someone get a grip on reality here.

Serve them decaffeinated coffee only.

They have jumped the shark on this one!

New revealing Starbucks logo has group screaming 'Slutbucks!'

Starbuck's new retro-style logo
By PAUL WALSH, Star Tribune

Seems that one person's smut is another person's morning latte.

A Christian group out of San Diego has found grounds for outrage over the new retro-style logo for Starbucks Coffee.

The Resistance says the new image ( "has a naked woman on it with her legs spread like a prostitute," Mark Dice, founder of the group, said in a news release. "Need I say more? It's extremely poor taste, and the company might as well call themselves Slutbucks."

The group, which claims more than 3,000 members nationwide and has found a place on the fringe advancing various conspiracy theories, is calling for a national boycott of the coffee-selling giant.

Messages have been left with the company seeking reaction to the objections and an explanation for the strategy behind the logo change.

Business Week said the logo will run on Starbucks cups for about eight weeks but will live on in ads and as the logo for Pike Place bags of coffee.

The logo is a less-revealing throw-back version of what the chain used for many years starting when it first opened in Seattle in 1971. Business Week reports that this original logo was resurrected for a time in 2006 to mark the chain's 35th anniversary.

The explanation for that initial logo design is explained in the book "Pour Your Heart into It : How Starbucks Built a Company One Cup at a Time," written by company founder Howard Schultz:

"[Creative partner Terry Heckler] poured [sic] over old marine books until he came up with a logo based on an old sixteenth-century Norse woodcut: a two-tailed mermaid, or siren, encircled by the store's original name, Starbucks Coffee, Tea, and Spice. That early siren, bare-breasted and Rubenesque, was supposed to be as seductive as coffee itself."