New Clinton campaign out to show her likability
By Jill Lawrence, USA TODAY
The rush of endorsements comes as candidates angle for advantage in Iowa's Jan. 3 caucuses and New Hampshire's Jan. 8 primary. Weighing in on Iowa's tight three-way Democratic battle for first place, the Register called Clinton "best prepared to confront the enormous challenges the nation faces."
Clinton had an unfavorable rating of 50% in a USA TODAY/Gallup Poll this month, compared with mid-30s for Obama and former North Carolina senator John Edwards. She was rated least friendly of the three in a recent Pew Research Center poll.
The Register and USA TODAY are owned by Gannett.
It's unclear how much impact newspaper endorsements have on voters. At the very least, however, they offer candidates the appearance of momentum and something to brag about in ads, press releases and pitches for money.